/*
Theme Name: Slavalytics
Author: Slavalytics
Description: B2B marketing measurement audit website.
Version: 1.1.0
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Text Domain: slavalytics
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/* Company identity */
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.industries{display:grid;grid-template-columns:1fr 1.1fr;gap:9%}.industry-intro{font-size:17px;color:var(--muted);max-width:440px}.industry-list article{padding:25px 0;border-top:1px solid var(--line)}.industry-list article:first-child{padding-top:0;border-top:0}.industry-list article:last-child{padding-bottom:0}.industry-list h3{font-size:23px;font-weight:600;letter-spacing:-.5px;margin:0 0 12px}.industry-list p{font-size:16px;color:var(--muted);margin-bottom:16px}.positioning>div{gap:30px;flex-wrap:wrap;font-size:18px}.positioning>p{min-width:205px}@media(max-width:1000px){.positioning{align-items:flex-start}.positioning>div{gap:12px 24px;justify-content:flex-end}}@media(max-width:720px){.industries{grid-template-columns:1fr;gap:28px}.industry-intro{max-width:none}.positioning>div{justify-content:flex-start;gap:10px 20px;font-size:17px}.industry-list article:first-child{border-top:1px solid var(--line);padding-top:25px}}

/* Focused measurement audit offering */
.hero{align-items:start}.hero-note{font-size:14px;color:var(--muted);margin:20px 0 0}.audit-summary{background:var(--ink);color:white;padding:36px}.audit-summary .eyebrow{color:#b6dfff}.audit-summary h2{font-size:29px;line-height:1.3;letter-spacing:-1px;font-weight:500}.audit-summary>p{color:#c5cfdf;font-size:16px}.audit-spec{border-top:1px solid #ffffff30;margin:25px 0}.audit-spec>div{padding:15px 0;border-bottom:1px solid #ffffff30}.audit-spec span{display:block;font-size:12px;letter-spacing:1.2px;color:#b6dfff}.audit-spec strong{font-size:17px;font-weight:500}.audit-summary>a{display:flex;justify-content:space-between;color:var(--lime);font-size:15px}.audit-summary .timing-note{font-size:12px;line-height:1.6;margin:22px 0 0}.problems{display:grid;grid-template-columns:.85fr 1.2fr;gap:9%}.problem-list article{padding:23px 0;border-top:1px solid var(--line)}.problem-list article:first-child{padding-top:0;border:0}.problem-list article:last-child{padding-bottom:0}.problem-list h3{font-size:22px;font-weight:600;letter-spacing:-.5px;margin-bottom:10px}.problem-list p{color:var(--muted);margin:0}.semantic{display:grid;grid-template-columns:1fr 1fr;gap:10%;background:var(--pale)}.semantic>div>p:not(.eyebrow){font-size:17px;color:var(--muted)}.definition-example{background:white;padding:30px;border:1px solid var(--line)}.definition-example .eyebrow{color:var(--blue);font-size:12px}.definition-example h3{font-size:24px;line-height:1.3;font-weight:600}.definition-example dl{margin:25px 0}.definition-example dl>div{display:flex;gap:15px;justify-content:space-between;padding:13px 0;border-top:1px solid var(--line);font-size:15px}.definition-example dt{font-weight:600}.definition-example dd{margin:0;color:var(--muted);text-align:right}.definition-example>p:last-child{font-size:15px!important;margin-bottom:0}.audit-heading{display:grid;grid-template-columns:1fr 1fr;gap:10%;align-items:end;margin-bottom:40px}.audit-heading>p{font-size:17px;color:var(--muted)}.audit-columns{display:grid;grid-template-columns:1fr 1fr;gap:6%}.audit-columns h3{font-size:24px;line-height:1.4;font-weight:600;letter-spacing:-.6px}.review ol{padding:0;list-style:none;counter-reset:scope}.review li{counter-increment:scope;position:relative;padding:21px 0 21px 42px;border-top:1px solid var(--line)}.review li:before{content:'0' counter(scope);position:absolute;left:0;top:23px;color:var(--blue);font-size:12px}.audit-columns li strong{display:block;font-weight:600;font-size:17px;margin-bottom:6px}.audit-columns li span{display:block;color:var(--muted);font-size:16px}.deliverables{background:#eef4fb;padding:30px}.deliverables .eyebrow{color:var(--blue)}.deliverables ul{list-style:none;padding:0;margin-bottom:0}.deliverables li{border-top:1px solid #ccdcec;padding:16px 0}.deliverables li:last-child{padding-bottom:0}.scope-note{margin-top:35px;padding:24px 0 0;border-top:1px solid var(--line)}.scope-note strong{font-size:18px;font-weight:600}.scope-note p{color:var(--muted);font-size:15px;margin:8px 0 0;max-width:950px}.fit{display:grid;grid-template-columns:1fr 1fr;gap:10%}.fit>div>p{color:var(--muted);font-size:17px}.fit-panel{border-left:2px solid var(--blue);padding-left:30px}.fit-panel h3{font-size:23px;font-weight:600}.fit-panel ul{padding-left:19px}.fit-panel li{padding:8px 0;font-size:17px}.fit-panel p{font-size:15px!important}.contact{gap:7%}.contact h2{font-size:clamp(34px,3.5vw,50px)}.contact .contact-email{display:block;width:fit-content;font-size:16px;margin-top:23px}.contact-aside{max-width:280px}.contact-aside strong{font-family:Manrope,Arial,sans-serif;font-size:28px;line-height:1.5;font-weight:500;color:var(--blue)}.contact-aside p{font-size:14px!important;margin-top:20px}section[id],div[id]{scroll-margin-top:30px}@media(max-width:1000px){header nav{gap:19px}.audit-summary{padding:25px}.audit-summary h2{font-size:25px}.hero .button{gap:15px}.semantic{gap:5%}.audit-columns{gap:4%}.problems{gap:6%}}@media(max-width:720px){.problems,.semantic,.audit-heading,.audit-columns,.fit{grid-template-columns:1fr;gap:28px}.audit-summary{margin-top:35px}.audit-summary h2{font-size:29px}.problem-list article:first-child{border-top:1px solid var(--line);padding-top:23px}.definition-example{padding:23px}.definition-example dl>div{flex-wrap:wrap;gap:4px}.definition-example dd{text-align:left}.audit-heading{margin-bottom:25px}.audit-heading h2{margin-bottom:0}.deliverables{padding:25px}.fit-panel{padding-left:22px}.contact{display:block}.contact-aside{display:none}.contact .eyebrow{line-height:1.7}.contact h2{font-size:36px}header nav{gap:22px}.hero-note{line-height:1.7}}

/* Company context and concrete audit evidence */
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@media(max-width:1000px){.industry-cards{gap:22px}.industry-cards h3{font-size:21px}.sample-finding{gap:5%;padding:28px}.sample-definition{margin:0 28px}.sample-roadmap{padding-left:28px;padding-right:28px}}
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